Arden Beauty by Elizabeth Arden Eau De Parfum Spray 1.0 oz Arden Beauty, the new fragrance from Elizabeth Arden. A fresh, crystalline floral with an inviting presence. As multifaceted as the women who wears it.

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I was wondering why i have only ever seen i footwear ad [ K-swiss ] and several beauty or fragrances adverts but no fashion or clothing ads.

Why is this?

Clothing not footware/sportwear please.

There are plenty of clothing ads for stores like M&S, Matalan, etc, and also specific to the clothing ranges at Asda and Tesco.

But yes, you wouldn’t ever see an ad for, say, Topshop or Miss Selfridge.

I think this is probably because – and I could be wrong – advertising on TV is not effective when it’s a product that is only interesting to a select group of people as it’s too expensive. The ads that you’ve seen for things like K-Swiss are probably on cable or satellite channels, not normal ones.

It’s probably more cost-effective to use print advertising in order to target a very specific audience effectively.