I was wondering why i have only ever seen i footwear ad [ K-swiss ] and several beauty or fragrances adverts but no fashion or clothing ads.
Why is this?
Clothing not footware/sportwear please.
There are plenty of clothing ads for stores like M&S, Matalan, etc, and also specific to the clothing ranges at Asda and Tesco.
But yes, you wouldn’t ever see an ad for, say, Topshop or Miss Selfridge.
I think this is probably because – and I could be wrong – advertising on TV is not effective when it’s a product that is only interesting to a select group of people as it’s too expensive. The ads that you’ve seen for things like K-Swiss are probably on cable or satellite channels, not normal ones.
It’s probably more cost-effective to use print advertising in order to target a very specific audience effectively.
There are definitely clothing adverts on television. M&S had one recently with lots of glamorous looking ladies walking along in funky outfits etc.
References :
Because it takes months and months to commission, design, film and then distribute an advert – the adverts you see on TV today were probably made at the beginning of the year.
Fashion moves so quickly that there’s simply no time to do all this while the clothes are still current.
References :
You’re obviously not watching at the right time, try varying times of day. I’ve seen ads for Matalan and probably more. (tea time)
References :
There are plenty of clothing ads for stores like M&S, Matalan, etc, and also specific to the clothing ranges at Asda and Tesco.
But yes, you wouldn’t ever see an ad for, say, Topshop or Miss Selfridge.
I think this is probably because – and I could be wrong – advertising on TV is not effective when it’s a product that is only interesting to a select group of people as it’s too expensive. The ads that you’ve seen for things like K-Swiss are probably on cable or satellite channels, not normal ones.
It’s probably more cost-effective to use print advertising in order to target a very specific audience effectively.
References :